Your product or service may be the first of its kind, but customers won't appreciate it unless they know about it. You need to promote your product/service so it reaches your target audience and generates profit and popularity. An effective promotion ensures the success of your product/service. A sales promotion plan is one way to effectively implement promotion strategies. A sales promotional plan describes the promotional activities and strategies you'll employ to achieve your marketing goals.
Instructions
1. Research your target market, customers and competitors. Determine the promotion medium that helps you reach your customers faster. For example, if your customers aren't newspaper readers, there's no use of paper advertising. Learn how your competitors are targeting their customers in their promotions. Observe what features of the product/service they're emphasizing.
2. Open your word-processing program. Create a document for developing your sales promotion plan.
3. Break down the sales promotion plan into sections. A sales promotion plan features the description of the tools and tactics you plan to use for your promotion. Title this section "Promotion Strategies." Next, present marketing objectives, naming it as such. Then, detail how your proposed promotional strategies will help achieve the marketing objective. Name this "Marketing Analysis." Have an "Introduction" section that gives the reader a summary of what to expect from the plan.
4. List your marketing objectives. Define measureable goals, such as "To sell 500 phones by June 1", which clearly state what your target is and the time to achieve it.
5. List the promotion tactics that you plan to use. Conduct Web searches and follow trade journals for ideas. Advertise through print mediums, billboards, TV and the Internet so strategies are concurrent to your brand image. Use marketing collateral, such as brochures and fliers, too. Employ promotional activities, such as coupons and seminars, as well as conferences, contests and trade shows. Project your estimated costs for each.
6. Explain how a promotion strategy supports a marketing objective. List the marketing objective again or refer to it. Use concrete data gained through research to show how your promotional strategy will be able to achieve it.
7. Complete the "Introduction" section, gleaning information from other sections of the plan to clearly spell out how strategies within the plan will succeed.
Tags: product service, promotion plan, sales promotion, sales promotion plan, marketing objective, your target