Marketing managers make more than $120,000 per year, according to the U.S. Department of Labor's Bureau of Labor Statistics.
New media marketing is like the vein that moves blood from the heart to the brain -- it is a necessity for any business. Businesses count on email marketing managers to develop marketing campaigns that can take your business to the next level. Picking the right people and carefully defining their roles and responsibilities will breathe new life into your business.
Vice President of Online Marketing
The vice president of online marketing builds a strong digital voice for a company by analyzing digital trends, developing business plans and creating marketing strategies tailored to the corporation's goals. He analyzes data and is able to evaluate and recommend technical improvements. The vice president recruits, manages and oversees a group of employees and freelance workers who establish essential business relationships with clients and key partners through email marketing. This position may represent the corporation to the press and at meetings and events. The vice president reports directly to the president or chief executive officer.
Email Marketing Manager
The email-marketing manager independently plans email-marketing campaigns and oversees each element of the campaign including creative development, data processing and analysis. This position helps to define and influence the long-term direction of the company's marketing plans. He provides recommendations for improving the effectiveness of campaigns and adjusts the email-marketing plan, as required.
Senior Analyst in Email Marketing
The person in this position supports the email-marketing manager in the planning and execution of email marketing campaigns. The employee analyzes email responses including opens, clicks, subscription cancellations and failed emails and makes recommendations for improvement. He tests and analyzes new customer segments and maps out strategy based upon past email performance and marketing objectives.
Email Marketing Coordinator
The email marketing coordinator supports the development of email marketing campaigns. The person in this position develops a targeted distribution list and oversees production of workflow and campaign scheduling. He oversees campaign set-up, scheduling and coordinates with stakeholders to ensure the proficient and effective execution of campaigns.
Tags: email marketing, marketing campaigns, vice president, Email Marketing, email marketing campaigns, email-marketing manager