A sales promotion can drive revenue.
A business to business sales promotion is a marketing effort where the main objective is to inspire a business customer to take action, usually to purchase a product or service. Sales promotions are most often short-term efforts, offered for one week or one month, with a clear start and end date.
Sales Promotion Objectives
Businesses leverage sales promotions to create brand awareness, introduce new products/services, clear out the inventory of older or discontinued products, create short-term increases in sales revenue and to better compete in a price-sensitive market.
Sales Promotion Offers
Drive action with a great promotional offer.
Business to business promotional campaigns include offering free product samples, price discounts, rebates, trade-ins, special financing, premiums and gifts.
Promotion Delivery
Businesses use direct mail, email, advertisements, search engine marketing and trade shows to deliver their promotional messages to target customers and prospects. They may also leverage their personal selling resources to share information.
End Dates Create Urgency
Sales promotions should have clear end dates.
Business to business promotions tend to be short-term, with a well-publicized end date in order to create urgency and inspire customers to act right away.
Sales Promotion ROI
Businesses should estimate an expected return for each type of sales promotional effort, before investing funds. The activities with the highest expected return on investment (ROI) should be considered before others.
Tags: expected return, Sales Promotion, Sales promotions