Letters accompanying promotional materials should entice prospective customers.
Many professions require self-promotion as a way of attracting interested consumers. Brochures, postcards, book flats, album cover images, magnets, calendars and bookmarks are often mailed to potential readers, listeners or buyers in hopes of encouraging them to purchase a product or service. If you do this for your business, it's helpful to write a short letter that speaks to the recipient in a way that makes her want to view, read or listen to the materials. Be direct and provide just enough of a temptation so the prospective customer wants to know more.
Instructions
1. Present your letter on a non-glare solid white, ivory or neutral-toned paper, as soft colors work best.
2. Choose an easy-to-read font for your letter type, such as Times New Roman, Arial or Courier, as well as a 12-point type size.
3. Unless you have a professional computer program and pre-purchased mailing lists, you might not be able to provide a personal name on the letter, but use a greeting that acknowledges who they are, such as: "Dear lady of the house," "Dear Smith Family," "Dear reader" or "Dear music fan."
4. Introduce the product or item being promoted, providing just enough details to tempt the reader into wanting to know, see or hear more about it. According to Dawn Josephson of Author's Den, you shouldn't reveal all the details. Instead, concentrate on the product being promoted in the materials.
5. Write in terms that are brief and straightforward and use words that won't make your letter reader think too much. You only have a few minutes, sometimes seconds, to suck the letter reader in and stir her curiosity. Consequently, your writing should demonstrate your creativity and encourage the letter reader to utilize her five senses, Josephson says.
6. Tell the reader what you want them to do after they've looked at or listened to the promotional materials. Tell them to purchase, read or listen to the entire product and give them a reason why they should buy it. Use a testimonial or quote from a well-known writer, musician, teacher or anyone in the field of the product you are promoting.
7. Provide the reader with a website, telephone number or address to contact to make a purchase, ask questions or get more information. This should be the same contact information included on all of your promotional material.
8. Thank the letter reader for taking time out of her busy life to consider your product.
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