Make your customers feel special and promote your company at the same time with promotional gifts.
Promoting a business with novelty gifts is fun and inexpensive. Customers love free stuff and it will make them feel appreciated and noticed. Giving away gifts to potential customers is a good idea, too, because they'll be more likely to remember your company name if they have something with your logo printed on it. When choosing novelty gifts to give away, consider your company's target market and choose items those people would most like.
Toys and Games
Give away fun things that kids can play with like balloons, beach balls, Frisbees, yo-yos and water guns. Have the name of your company or your logo printed in large print so it can be easily seen. These items are often played with outdoors, so the potential exists for a wider audience to see your company name or logo than merely those playing with them. Give adults fun items, too, like puzzles, packs of playing cards or custom-printed temporary tattoos. Gifts like these will make customers think of you as a fun company and will give you a more positive public image.
Stationary and Office Supplies
Some of the most common and useful novelty promotional gifts are stationary goods and office supplies. They also tend to last a long time and are often borrowed by other people. Print your company logo on everything from pens, pencils, erasers and letterheads on pads of paper. These types of items are the cheapest to give away, which will help stretch your advertising budget. The less money your promotional items cost, the more you'll be able to give away, so more people will become aware of your company.
Food and Candy
Everyone loves food and candy, especially when it's free. You can have your company logo printed on individual M&Ms, tins of pretzels and crackers, food gift baskets, packs of gum, containers of mints, and candy bar wrappers. People will enjoy these gifts and also share or re-gift them, which increases the number of people who see your promotional message. After the food's been eaten, customers can reuse the tins and some of the packaging, which prolong your company's exposure. If you're worried about giving away food that's considered unhealthy by some people, give away bottles of water with your company logo printed on the label instead.
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