Advertising is the life blood of business. There are a wide range of advertising methods available. Some methods are more appropriate for different types of businesses. Successful businesses make use of multiple advertising methods.
Active advertising
Active advertising reaches out to the prospect whether they are looking for your product or service or not. Direct mail, telemarketing and door-to-door sales are examples of active marketing. Rejection rates are high with this method but with persistence it can produce results.
Contextual Advertising
Contextual marketing places advertisements within media likely to be viewed by prospects of your business. Display ads in magazines, on television and on radio are examples of contextual advertising. Contextual ads work well for building brand awareness.
Search Advertising
Search advertising places ads where your prospects are likely to look when they are in the market for your products or services. Online search engine marketing, yellow pages listings and business directory listings are examples of search advertising.
Tags: Active advertising