Advertising, promotion, public relations and sales management positions are just a few of the careers available to someone with a marketing degree. The average salary for a marketing major is $63,000, but can vary depending on the company, industry, location, benefits and experience. With the importance of marketing, a marketing major has a good chance of job security and career advancement within a corporation or business.
Educational Coursework
Marketing majors deal with principles and methods used by organizations to plan, produce, promote, price and distribute products, services and goods in ways that meet both the goals of the organization and the needs of the consumer. A marketing major studies consumer behavior, marketing research, marketing strategy, advertising, promotion, product planning, logistics, sales, retailing and supply management.
Marketing Management
With a degree in marketing, you can become a marketing manager. Marketing managers are responsible for overseeing the marketing and advertising staff in the company. Marketing managers often come up with different types of promotions, strategies, programs and incentives to increase work activity with the staff he oversees, so the company can maximize on profits made. A marketing manager will evaluate customer research, competitor data and market conditions to determine the types of marketing changes he needs to implement within the company.
Sales Manager
A sales manager supervises a team of sales representatives to help meet sales quotas for the company. A sales manager is also responsible for hiring, recruiting and training the sales representatives she supervises. Experience or coursework in statistics is generally required, because a sales manager gathers statistics and data to make marketing strategies and increase profitability.
Advertisement Manager
An advertisement manager has the responsibility of publicizing goods or services of the company he works for. An advertisement manager works closely with marketing managers to identify the company's goals and set budgets for ad campaigns. The advertisement manager must find the most effective way to inform customers about the company's products and services. She keeps track of the effectiveness of the advertising methods she has chosen. If the method fails to produce positive results, the advertising manager will implement changes.
Event Planner or Promoter
An event planner or promoter is a consultant who designs and promotes events to meet the needs of her clients. Selecting the venue for the event is one of the most important aspects of this job. Event planners and promoters help clients determine a budget and decide what areas of the event require the most money. Arranging guests, performers and speakers for the event is also in the job description of an event planner or promoter. An event planner or promoter should be present at the event so she can handle any issues that may arise.
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