Cardboard boxes are a traditional way of packaging goods.
Packaging is an important component of marketing goods. It must not only protect items, such as delicates and food, during shipping but also promote your brand name and the product itself. For this reason, a well-designed package is key. The best packaging ideas provide innovative characteristics, instill high visibility and encourage customers to choose your product.
Reusable
Follow the trend of going green, and create reusable packaging for your products. This improves the image of your company in regards to environmental consciousness and allows you to reach a greater customer base. Reusable packaging adds a distinctive appearance and value to your product. Packaging Digest suggests packaging beverages in reusable drinking glasses.
Special Touches
Customize your standard packaging with special touches that will stand out to customers. For example, add old-fashioned elements such as wrapping paper or labels with a handwritten effect that make the product seem as if it was handcrafted. This can make customers recall their childhood, such as a pasta sauce packaged by their grandmother, creating an emotional connection to the packaging and product.
Sandwich Printing
For those selling products in clear bottles, sandwich printing adds something extra to the packaging that will appeal to customers. As detailed by Packaging Digest, sandwich printing entails printing information on the back of product labels. While regulatory information on the back of packaging is not permitted, you can include recipe ideas, anecdotal stories about the company or current contests.
Colors
Use brightly colored labels to make your product packaging stand out from the crowd. Metallic foil is sure to draw attention, but you can also use neon colors such as green, yellow and pink or statement colors such as bright red and emerald green. Examine the common colors used in the packaging of your competitors, and choose an eye-catching shade that is rarely used by other companies.
Specific Audience
Design your packaging to target a specific audience, such as male adolescents, young children or older individuals. For example, as described by Packaging Digest, the Axe line of bath and body products is targeted towards men aged 18 to 35, so the Axe shower gel packaging is made of thick, black plastic and designed to look rugged in appearance. Apply this notion to the age range your company creates products for.
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