A marketing sales representative is involved in the direct marketing of the company's products and services.
A marketing sales representative plays an important role in an organization's success. The main duty involves attracting buyers and purchasing agents to the company's products or services. He also looks into clients' questions and answers. A marketing sales representative interacts with clients frequently, enlightening them about the products or services and their benefits.
Education
A marketing sales representative holds a Bachelor of Arts in communication, Bachelor of Business Administration (BBA) or Bachelor of Science in Business Management, marketing, or business administration.
Responsibilities and Duties
A marketing sales representative takes part in such marketing events as trade shows and seminars. She coordinates shipping schedules and makes sure clients receive merchandise and services in a timely manner and as ordered. She also presents company products or services to potential and existing clients with the aim of making sales and also follows up on referrals and new leads. The marketing sales representative organizes sales and marketing presentations, contracts and proposals. She creates and maintains sales materials and addresses client concerns.
Desirable Qualities
Most companies prefer individuals with strong communication skills since the job entails frequent interaction with clients. A marketing sales representative not only has good interpersonal skills but also is persuasive since he must convince clients to use the company's products or services. Patience and perseverance help in handling difficult clients. Most companies also prefer individuals with a pleasant personality and appearance as it helps in creating a good first impression when interacting with customers. The job also entails teamwork, so he should have the ability to work in a team and individually as well.
Job Outlook
According to the Bureau of Labor Statistics, marketing sales representatives can expect more employment opportunities in independent sales companies since more and more companies keep on outsourcing the sales function. Varying economic conditions and business preferences affect sales, so earnings and employment opportunities may rise and fall from one year to the other. Marketing sales representatives travel frequently and only spend a few hours in the office.
Compensation
According to the Bureau of Labor Statistics, marketing sales representatives earned a median annual wage of $70,200 as of May 2008. The lowest 10 percent earned below $34,980 and the highest 10 percent earned above $133,040 annually. On the other hand, the middle 50 percent earned about $48,540 to $99,570 annually.
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