Start a Career in Advertising
If you have the right temperament, are creative and don't mind working hard on a deadline, an advertising career might be the right choice for you. Advertising agencies encourage consumers to buy the products or services their clients produce with a message that will get attention and increase sales. Follow these steps if you are considering an advertising career.
Instructions
1. Earn a bachelor's degree. A solid liberal arts degree will prepare you for a career in advertising. Taking a few advertising and marketing courses is a good idea. Being a student of the world is important, too, as this allows you to create connections with people.
2. Explore the various opportunities that advertising agencies offer. There are account managers, creative people (copywriters and graphic artists), media people, and people involved in the research and planning. Read about these career opportunities and see where your talents and interests might fit in. (See Resources below.)
3. Speak to someone in advertising about a typical day. If you do a little networking, you are bound to find someone who currently works in advertising agencies. Ask about their career choice and what skills they need to do their jobs.
4. Intern at an agency. Your college might be able to set up an internship at a local agency, or you might have to find one on your own. Search for advertising agencies in your area, and go to their websites. You'll find out about their clients, their philosophy and any internship openings they might have. If nothing is listed, call the personnel department. Working as an intern will give you an opportunity to see if a career in advertising is for you as internships help you gain exposure to many aspects of the job.
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