As social media becomes a big part of life in a technology-saturated world, it develops functions other than to connect with friends and family. Social media helps businesses and professionals network, promote their products and services, and find potential clients. With more than 200 million active users, Facebook can connect you with home buyers or people who know home buyers. However, you have to use Facebook in such a way that you don't annoy potential buyers with your unsolicited marketing efforts.
Instructions
1. Create a Facebook page for your real estate selling business. This separates your personal profile from your professional profile. Personal messages may interfere with your sales efforts and make you seem less professional.
2. Update your status regularly. Post new real estate listings or let your Facebook friends and fans know what you're up to. For example, post a new status when you have an open house, an interview, a vacation or a meeting to stay connected so people think of you when they want to buy real estate.
3. Post photos of real estate properties for sale on your professional Facebook profile page. Include details such as asking price and open house dates so prospective buyers have more information when considering whether to pursue the property. Even if your Facebook friends and fans don't plan to buy any time soon, they may pass the information along to someone who is in the market to buy a property.
4. Link your Facebook page to your other social media avenues, such as Twitter, your professional website or YouTube. This increases your exposure so you can reach more potential buyers.
5. Shoot a video tour of a property you have for sale and upload it to YouTube. Share the video on your professional Facebook profile. MSN Real Estate recommends having a video footage of the entire property that includes the sellers sharing some details about the house.
6. Hire a design company to create a Quick Response (QR) code for your Facebook profile, and print the code on your business card or brochure. When a prospective buyer scans the QR code with a mobile device, his Internet browser will open your Facebook profile page so he can become your Facebook friend or fan. This allows you to reach a larger Web audience through the prospective buyer and also lets you stay in touch with him.
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