A new business must get the word out about its product or company to have any chance of survival. The problem with this, however, is that most new businesses lack a large advertising budget. It is important to get creative with how you advertise your business so you aren't spending a ton of money but are still creating brand recognition.
Social Networking
Social networking continues to increase in value to companies. Just by creating a fan page for your business on social networking sites, you are creating a company presence on a medium that millions of people look at daily. Advertising on these sites is quite costly, but creating a membership for your company is free. Make your page useful by including important information about your business and its purpose.
Videos
Create videos that are rich in content and information. Placing videos on video sites or social networking sites is free, and people might be more likely to click on a video than read an article. Even if your video has poor production value, it can still make an impact if it gets someone's attention or gives helpful hints. Demonstrating use your business's services or product is one idea for a video.
Start Blogging
Many companies have blogs on their company website and social networks. It keeps current and prospective clients informed on a day-to-day basis about your company. For example, a wedding planner would blog about the most recent wedding he or she coordinated and will include photos. This gives future brides and grooms a better idea of what the company actually does.
Contests and Drawings
Having a website, blog and social network are only valuable if you use them to give people a reason to use your business. Hold contest and drawings, and announce them on your internet platforms. If a home-furnishing store announced on its blog that every customer who spends $50 will be entered to receive a $5,000 shopping spree, it is more likely to actually get customers in their store.
Business Cards
Networking is a great way to advertise your business. Instead of just talking to people about your business, you can hand them a business card. It is something they can slip into their wallet or purse and reference later when they trying to remember your business's name or website. Business cards don't have to be expensive, and they should include your business name, your name, your contact information, and your business's website.
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