Gain business for your laundromat with bold marketing techniques.
Implement a few innovative marketing ideas to gain new customers for a coin laundry. Have sales that appeal to the money-saving side of any consumer. Use advertising techniques tailored to your local target market to bring in those most likely in need of your services. These include those who will be frequent visitors to your establishment such as renters without laundromats in the building and college students, as well as infrequent patrons such as homeowners and their guests.
Internet Advertising
Don't dismiss the power of the Internet when creating your advertising plans. Placing ads on local college sites or trading links with other local businesses can give your establishment the exposure it needs. For example, a new renter in the area looking up the restaurants around the neighborhood may not know the best place to go and wash her clothes. Some websites cost money to advertise on, while others trade referrals. Make sure to include all your contact information, such as address, phone number, person to speak with and hours of operation.
Fliers
Hanging fliers up in other non-competing businesses around your community is another effective way to reach your target market. Many times, local supermarkets, home-improvement stores and other shops have bulletin boards in the building. Use eye-catching colors and phrases that will target the people who frequent the specific store. For example, hang a flier in your local pizza hangout that says "Save coins for more slices by doing your laundry here." Offer the establishment to hang a complementary one at your laundromat that says "Hungry? Next time stop for a personal pan pizza to munch on while washing and drying."
Marketing Signs and Ads
Have "Half Price" wash and dry days. Come a few days a month for "Free Soap Day" where you hand out samples of detergent to the first so many customers. Create signs to advertise the ongoing sales at your coin laundry and place them out in front of your business, as well as any nearby roadways. Include this information in any other ads, such as the yellow pages. Do other promotional giveaways, such as a food drive where a customer has to bring in a nonperishable item for donation and he gets a coupon for one free load.
Decorate to Advertise
Creating a comfortable setting for customers to do their washing and drying is one of the best sales and advertising ideas for a coin laundry because it gives you word-of-mouth referrals. Have booths where people can sit and eat while they wait. Bring in a few snack and beverage machines to choose from. Subscribe to a few different magazines so there is something for everyone, from kids to adults, to read while there. Hang up posters that offer tips on better clean clothing, based on colors and materials. Create a relaxing environment where a college student can spend the evening doing homework or an elderly couple can sit and have morning coffee.
Tags: coin laundry, target market, that says, washing drying, your establishment, your laundromat